NATURAL SEARCH ENGINE OPTIMIZATION (SEO) SERVICE

What is Natural or Organic Search?
Natural search engine optimization, commonly referred to as SEO is the process of modifying the characteristics of web pages on a website so that so that they rank high in search engine results for particular search terms.

Why is This Important?
In the short term, sites that rank well will gain more leads and sales and will benefit from the vast number of visitors that search engines will send them. More importantly though, a well optimized website will help your business gain brand recognition over the long term. As Internet users get use to consistently seeing your website at the top of the results it will help them to trust your brand, much the same way continued longer term offline advertising has done so in the past for so many businesses

Contact LS Media about search engine optimization

WHAT WE WILL FOCUS ON

Website Accessibility
Making your site accessible is the first step in becoming optimized. In order for your site to rank well it must first be indexed. Indexing is what happens once a search engine spider or robot comes to look at the content on your page. Sites are sometimes built in such a way that prohibits robots from viewing all or certain pages on your website. We'll make sure that every page on your website is viewable by search engine robots so that your website will be fully indexed.

Keyword Research & Selection
The most important thing for us to do is identify what keywords your customers would type in to a search engine prior to purchasing your products or services. This is a balancing act because shorter, high traffic keywords are typically low quality while highly qualified, longer terms tend to get very low search volume. We have special tools and over time have developed research methods that help us complete this task.

Website Architecture
We will evaluate and likely make some changes to your website architecture. This won't change anything for the visitors of your website, what it does mean is that we may change the URL structure that you would see in the address bar of your web browser when you are on a certain page. This helps search engines better understand the information that is on each page of your website.

Title & Meta Tags
We will carefully craft custom Title and Meta tags for each page on your site that use your keywords to accurately describe what each page is about.

Written Copy & Content
We will re-word many sections of copy on your website to make more use of your keywords. We will also suggest additions of copy or entirely new pages to be added.

Link Building
External link popularity is a metric that search engines look at to help understand how the rest of the web perceives your website. Search engines tend to trust websites that have many incoming links more than they trust websites that have few incoming links. It is there way of saying, if the rest of the web links to you than there must be something important or useful on your website. We will help build your link popularity from online directories, related websites, press release websites and many other sources.

CONTACT US
Are you interested in positioning your website higher? Do you just want to learn more about what search engine optimization is, or how it works? Fill out the form below or give us a call toll free 1-866-351-4678. We'd love to talk about your goals.