SEARCH ENGINE MARKETING SERVICES
LS Media specializes in natural search engine optimization and paid search engine marketing. We have helped many businesses achieve high search ranking in the major search engines.

We work closely with each of our clients to understand their business, their sales process, and their goals. This enables us to develop a custom search marketing strategy specifically for your business that will ensure that your website will rank competitively in the search engines.

Our search marketing services will lower your cost per customer and help to profitably grow your sales.

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Contact LS Media about search marketing services

WHY IS SEACH ENGINE MARKETING MORE EFFECTIVE THAN TRADITIONAL ADVERTISING?

Results are More Quantifiable
Before the Internet was mainstream, anyone interested in growing a business invested heavily in TV commercials, newspaper ads and displays in the Yellow Pages. Business bought billboards, designed magazine advertisements and sent direct mail. Many people have found these channels to be effective in the past, and still do, however, they are not nearly as effective as search marketing.

Here's why: With search marketing, we track how many visitors come to your site from each search engine, which keywords they typed in to get there, and even how many of them contacted you through your website. We can tell you what keywords were effective and boost their rank while at the same time eliminating the keywords that are ineffective.

By fine-tuning your marketing efforts, we make your Internet advertising as cost-effective as possible. We lower your cost-per-customer, thus increasing your advertising investment return.

Intent Based vs. Content Based
John Battelle put it best in his book The Search as he describes the differences between intent based advertising compared to content based advertising. I will try and summarize it here for you:

Intent based means that a person finds an ad that is specific to something that they were actively seeking. An example of this might be person picking up the yellow pages when they have a leaky faucet to look for a plumber.

Content based means that a particular ad is in some way related to the content a person is viewing. For example, an ad for a cruise ship vacation in a Caribbean travel magazine would be a related, content based ad. This doesn't mean that the reader was necessarily interested in a cruise, but there is a relation.

Search engine marketing is intent based, for the reason that when a person performs a search they see results that are served to them that are completely based on the search term that was keyed in. This can be powerful if your website ranks at or near the top of these results, and makes it easy for the visitor to find what they are looking for.