Happy Black Friday
November 24th, 2006 by: danI certainly hope everyone had a great Turkey day. Incase you haven’t gotten out to shop yet, don’t forget that today is Black Friday, traditionally the largest shopping day of the year and the official kick off to the holiday shopping season. Interestingly though, the preceeding Monday has been dubbed Cyber Monday. It’s alleged to be the largest online shopping day of the year however this has not been the case.
Monday’s tend to be the highest best performing day of the week for most online stores for any given week, but the best day of the year is largely dictated by the the restrictions places on shoppers by shipping deadlines that stores can offer in conjuction with their shipping partners like UPS and FedEx.
An example for a particular online store might go something like this: December 15th, last day for standard ground shipping for guarranteed delivery before Christmas. December 20th, last day for 2nd day air. December 21st, last day for next day air. Based on these restrictions it’s likely that the highest one day sales for this online store would be between Monday December 11th and Thursday the 14th. Check with your favorite store for their specific deadlines.
If you do plan to shop online this holiday season it’s always good to remember that shopping sooner is better, and not just for shipping reasons. With the ecommerce industry still rapidly growing, forcasting product inventory is not exactly wrinkle free just yet so the longer you wait to order the more risk you run that the item you want may no longer be available. Happy Shopping!
See Also: http://www.cybermonday.com/












